Indian Prime Minister Narendra Modi's suit, decorated with his own name, has been severely criticised on social media after reports said it cost nearly 1m rupees ($16,000; £10,000).
Mr Modi was photographed wearing the suit at his meeting with US President Barack Obama in Delhi recently, bbc reports.
From a distance, it appeared to be a classic navy blue pinstripe design.
But closer inspection revealed the stripes were actually tiny letters spelling out his name again and again.
Critics have accused him of being "self-obsessed" and "narcissistic" and his name suit a "gimmick" and many have expressed their displeasure on Twitter.
Senior Congress party politician Jairam Ramesh called Mr Modi a "megalomaniac" while political cartoonist Manjul drew a man - whose shirt describes India's pressing problems - confronting Mr Modi wearing the expensive suit:
Strategic thinker, author and commentator Brahma Chellaney described it as "a narcissistic suit":
Columnist Brown Sahiba said criticising the suit was not "elitist":
Author Krishan Pratap Singh questioned the money spent on the suit while poor farmers were killing themselves:
Mr Modi's suit did, however, get a few positive comments with digital expert Tinu Cherian Abraham saying he found it "cool":
Mr Modi was snapped in the suit during meetings with President Obama during his three-day state visit to India on Sunday.
He is not the first high-profile figure to opt for the pattern - in March 2011 former Egyptian President Hosni Mubarak was photographed in a similar suit.